Our story

Just a small-town girl with a bitchin' idea.

Bitchpop (n.): popularly known as a hard seltzer of your choice. Also, a t-shirt shop that started with one shirt and a lot of nerve.

Group holding sparklers spelling 'BITCHPOP' at night, outdoor celebration
Keep calm and have a Bitchpop

In 2019, this IPA-loving girl passed up a brew for a hard seltzer and never looked back.

Welcome to Bitchpop! I'm just a small-town girl who planted a mustard seed years ago: someday I'd own my own bitchin' t-shirt shop.

On a day not that long ago, while enjoying a refreshing hard seltzer, I came up with the idea for my Bitchpop shirt. I asked my local t-shirt lab to make a couple, printed a shirt and a sweatshirt, and started wearing them around. I even wore one to Las Vegas for a fun weekend.

Right away, people started asking me to make one for them. So I did! From there I came up with more designs and opened this online store.

Bitchpop is sure to turn heads and start conversations. That's kind of the point.

How it started

01

The seltzer switch

2019. A die-hard IPA fan orders a hard seltzer instead, and a name is born.

02

The first shirt

A local t-shirt lab prints one shirt and one sweatshirt. They make it all the way to Vegas.

03

Everybody wants one

Friends ask, then strangers ask. New designs follow, and the online store opens its doors.

Cherish life.Create opportunities.Enjoy the ride.

Thank you

I am so grateful for all of the support my friends, family and customers have given me. I love what I do, and I hope you love it too. Keep calm and have a Bitchpop!

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Giving back

Proud supporter of Tunnel to Towers

Enjoying the ride means looking out for the people who protect it. 10% of all proceeds from every Bitchpop order goes to the Tunnel to Towers Foundation, which honors fallen first responders and service members by helping their families and our veterans find a home.

Learn about Tunnel to Towers (opens in a new tab)